All Clear Graphics

Seneca Systems

  • The Seneca homepage
  • Seneca Icons
  • A close up still of the animated backdrop
  • The Style Guide for company colors and usage
  • Seneca Style Guide Iconography

Seneca Systems, a startup specializing in government constituent services looking for acquisition, hired me to redesign the company’s branding and style guide. I tailored a design system to match their newly revamped interface and express the product’s values.

Working closely with the company’s Head of Product, we discussed objectives and messaging that would inspire design thinking. We established a visual vernacular for iconography and created an ambitious color palette to help Seneca stand out from more institutional designs pervasive in the government space.

I created icons demonstrating how Seneca connected constituents to government, and a cheerful animated wallpaper for the landing page that visualized Seneca’s pivotal role as the nexus of city services.